The concept for Build2Sustain came to me about 2 months ago. It’s continuing to mature in my mind conceptually, but the world won’t wait for an idea to become perfect. It’s got to move out there as fast as it can.
As such I am rapidly developing a business model with my friend and partner Michael Ruby. Mike is an Associate Creative Director at Stein Rogan + Partners, he and I have been friends and co-conspirators in the theater business since 2004. Mike is taking the lead in building the brand ID and collateral for Build2Sustain. As our next steps will involve building the larger team of sponsors, Mike’s been leading the charge in defining what B2S is to the outside world. But he’s been more than that. Coming to the process so early on, his leading questions have pushed me to answer questions I didn’t even know to ask about what makes Build2Sustain a business rather than just a cool idea.
He will be contributing to the blog and giving us some insights into his process. In the meantime, we’ll keep on asking thought-provoking questions. As always, the comment section awaits.
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